Marketing for connected, automated, and smart manufacturing technologies.
The advanced manufacturing sector has experienced rapid growth in recent years. New resins and fiber weave composites (used in applications like bioprinting and additive printing) have taken this industry to exciting new places. While innovations emerge, however, older companies struggle to make the transition as newer ones grapple with an increasingly crowded marketplace.
Modern marketing helps advanced manufacturing companies weigh opportunities with competitor analyses, market research, and industry-specific advice. Marketing agencies identify “barriers of adoption” (both real and potential) for prospective market segments and formulate creative ideas to overcome them. A communications and public relations strategy, along with organic discovery (e.g., a web presence) and outbound marketing (e.g., advertising, social media, trade shows, and webinars), can help companies reach more prospects and venture funding opportunities.
A marketing agency fills in knowledge gaps for specific industries and identifies opportunities to make you more competitive in the marketplace. Effective competitive analyses help identify your true competition and their key features, benefits, weaknesses, pricing, and customers. With this, you can discover potential markets, the value your product provides them, and the best methods to access them.
Effective marketing builds contacts in adjacent industries (e.g., biotechnology or medical device manufacturers). Marketing agencies that have prepared advanced manufacturing companies for future funding opportunities can help others do the same.
Today, companies in the advanced manufacturing space need to communicate to a wide array of customers—often from different industries. As more customers join the market for manufacturing services and technologies, it's important to stand out. An effective communications strategy connects you to potential customers, shapes your voice, and positions you for sales success.
High Touch Group has worked with manufacturing companies for over a decade. Some of our manufacturing clients develop specialized manufacturing machinery, equipment for laboratories, quality control technologies, cybersecurity software for manufacturing facilities, and other innovations. Others manufacture specialized products for specific industries. We bring a unique perspective that informs manufacturing companies on how to reach customers and funding opportunities. Our other verticals include manufacturing customers—like automotive, aerospace, embedded sensors, microfluidics, and more. High Touch Group fulfills the entirety of your marketing campaigns, from strategy to advertising to organic discovery.
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High Touch Group is a privately held consultancy that helps science and engineering clients market existing products and services, showcase their value, develop and launch new products, engage with investors, generate leads and drive revenue.