Marketing for wind, solar, battery, carbon capture, and other technologies that address the impacts of climate change.
Climate tech and renewables have become cultural touchstones, particularly with younger generations. An increase in the adoption of offshore wind, carbon capture, advanced battery storage, and more has positioned the industry for continued growth. Funders are eager to show support through grants and investments. However, many organizations still struggle to communicate their unique value to funders and end-users. Compounding the struggle are grassroots organizations that oppose select uses of the technology.
Governments and private institutions have invested deeply into this industry, but the regulatory landscape continues to change with new taxation and credit frameworks. As public and private investments rise, there is sharp competition to obtain funding. Effective marketing can help companies navigate this landscape, stand out, and secure investments. In addition, a holistic communications strategy can help overcome vocal opposition from communities and governments alike and take steps toward public goodwill.
Many climate tech companies excel at the science, but stumble with go-to-market strategies, investor pitch decks, and funding applications. Effective marketing helps these organizations reach fundraising goals through comprehensive market and public awareness campaigns that target funders and communicate current and future value.
While support for climate tech and renewables continues to gain public support, it is not yet universal. Public relations popularizes and aligns your initiatives with the public consciousness. A solid PR strategy refines your message for communities and encourages them to embrace your technology rather than turn away. From kitchen-table conversations with community leaders, local media interviews, and grassroots presentations to broader societal and governmental efforts, public relations strategy and planning help firms navigate this complex landscape.
A competitive marketing analysis yields key insights into how the market is shaped and what opportunities (and threats) lay ahead. This establishes a foundation for your strategy and facilitates the positioning of your technology in the market. It also informs your broader advertising and communications strategy: where and how you advertise, your pricing structures, and which competitive features consumers expect.
High Touch Group has worked with climate technology and renewable companies for over a decade, including extensive work with offshore wind and R&D programs. We have coordinated effective PR campaigns, worked with state and federal governments, managed congressional testimony, and secured governmental funding for renewables R&D and test site development. We’ve also worked to secure venture capital, foundation, and government funding to move emerging technologies out of the lab and into the commercial sector.
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High Touch Group is a privately held consultancy that helps science and engineering clients market existing products and services, showcase their value, develop and launch new products, engage with investors, generate leads and drive revenue.