Marketing for aircraft, spacecraft, and technologies that enable human exploration of sky and space.
Mars missions. Asteroid mining. Aviation. New developments in passenger and military aviation. The aerospace and space industries have captured the public’s mind for nearly a century. As innovations continue, funding organizations show support through investments. However, competition has become fierce as materials and technologies become more accessible to the general population. To obtain funding and gain wider public support, companies in these industries must become savvier as they present their unique value.
Marketing helps aerospace and space technology companies overcome the rising tide of competition through effective competitor analyses, target-market identification, and strategic and tactical action. It establishes a unique position in the market and crafts messages to get the responses you need. VCs, governments, and private organizations alike need to know how your product is a worthwhile investment. Marketing tells them. And effective PR strategies craft your public image and mitigate public perception snafus that could derail your mission.
As VCs, governments, and large private companies close in on the aerospace and space tech industry, it’s important to stand out and demonstrate value. Reach important decision makers by establishing what makes your brand unique and effective, and do it in a way that's clear and compelling.
Your competitors are already established—in fact, you probably know who they are—but a competitor analysis digs deep to reveal information that's invaluable to your strategy. By identifying your competitors' funding sources and defining their features, benefits, weaknesses, pricing structures, key customers, and more, you can inform your own marketing and communications strategies to stand out from the crowd.
Many aerospace and space tech innovations provide solutions to important problems—but if no one knows about them, they're useless. An effective communications strategy empowers you to reach your ideal customer and the major players in your target market. Tactics in this area include placement of your research in peer-reviewed publications, appearances on the right podcasts, tradeshows, magazine interviews, and more.
A project gone wrong due to failed technology, personnel controversies, or other can lead to disastrous public image and brand situations. On the other hand, successes and wins cast your company in a positive light. In both cases, it's important to control the narrative for maximum desired impact with a clear PR strategy. Keep your brand in a positive light, even in unexpected situations.
High Touch Group has deep roots in aerospace and space, including adjacent industries like advanced materials and manufacturing. We work closely with VCs and government agencies that seek to fund (or currently fund) aerospace and space tech projects. Our aerospace and space clients have enjoyed exposure in science-forward podcasts, peer-reviewed journals, magazines, social media, and more. We formulate powerful marketing assets including trade show presentations, webinars, websites, ad marketing collateral.
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High Touch Group is a privately held consultancy that helps science and engineering clients market existing products and services, showcase their value, develop and launch new products, engage with investors, generate leads and drive revenue.